More than 100 businesses and organizations have now applied for a generic top level domain name (gTLD), it has been reported.
The Internet Corporation for Assigned Names and Numbers (ICANN) reported a high level of interest in the new regime, which seeks to increase the number of web address extensions.
At present, in addition to country codes, there are just 22 gTLDs such as .com, .edu and .net.
ICANN is yet to disclose who any of the applicants are, or which domain name suffixes they have applied to operate, reports ZD.net.
This information will not become available until after the 90-day application window for gTLDs closes on April 12th 2012.
Organizations and businesses wishing to apply for a gTLD need to register with ICANN by March 29th, submit a completed application form and pay a $185,000 admin fee.