Your .BRAND ownership equates to authority in the new generic top-level domain space—showing that you, not a competitor—is the owner of the brand to the right of the dot. Using a .BRAND has limitless potential in strengthening brand equity, streamlining and consolidating your brand’s online presence, and providing you with an alternative platform.
![](https://www.cscdigitalbrand.services/blog/wp-content/uploads/2020/03/Dot-Insights-Report-1024x725.jpg)
In this edition of our Dot Brand Insights Report, our experts dissect the increasing domains under management (DUM)—including revealing what industry is responsible for the 200% lead in DUM count—and look at the increase in .BRAND registrations.
You’ll also read how about.google came to be, along with a delightful story for how Google® decided to use its new generic top-level domain.
>> Download our latest Dot Brand Insights Report now for in-depth information.
Be sure to subscribe to our blog or follow us on Twitter @CSCDBS to get access to each new report.
>> For more information about our Domain Management services, click here.
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