For a limited time only, businesses have the opportunity to prevent their brands being used alongside a new .xxx domain name.
Writing for Lexology.com, Timothy Meagher explained that stakeholders have until October 28th to file a request to block their trademarks from being registered with the new extension.
He explained that trademarks and service mark registrations of national or regional international effect, issued prior to September 1st, may be protected.
“A successful application to block a domain name by a qualified registered trademark owner under the Sunrise B Period will result in the domain name being removed from the pool of domain names available for registration,” Mr. Meagher noted.
In the event both adult industry and non-adult industry applicants wish to reserve the same domain name, the parties will be notified, he added.
The former will be given the opportunity to withdraw their application, and failing that, the dispute could come before the courts.
The Internet Corporation for Assigned Names and Numbers voted to approve the introduction of the .xxx domain name on March 18th 2011.