Natuzzi, one of the world’s best known furniture brands, recently sat down with us to share how CSC’s Cybersecurity and Brand Protection services are helping to uphold Natuzzi’s reputation and safeguard its digital presence.
Natuzzi was looking for a partner, who in the words of their Chief Marketing Officer Daniele Tranchini, “allows us to sleep better at night,” working silently in the background to protect all its digital assets. “Online impersonation is one of the problems that we have to be careful to protect ourselves against,” Tranchini adds. “If left unaddressed, the loss of revenue could be in the tens of millions.”
CSC has identified and removed thousands of instances of IP infringement for Natuzzi. Without CSC, these could have had dire consequences for the brand both in terms of revenue loss and reputation damage. For Natuzzi, safeguarding brand integrity must be done at any cost—it’s a cornerstone of the business that distinguishes it from its competitors.
“What makes working with CSC unique?,” poses Tranchini. “It can be summarized into three words—peace of mind.”
