With the new generic top level domains (gTLDs) finally granted approval this week, the Internet Corporation for Assigned Names and Numbers (ICANN) has begun a global campaign to raise awareness of the changes.
Beginning next year, commercial organizations will be permitted to use their own brand names in their domain name suffix. Companies willing to pay a six-figure sum will be able to customize their own domain names like never before, helping them to advertise more effectively and also defend against cybersquatting.
ICANN said it will be looking to consult widely with potential registrants around the globe, in a bid to explain the opportunities offered by gTLDs.
The corporation will begin accepting applications for the new gTLDs starting January 12, 2012.