It’s always been difficult to protect your intellectual property. But now that people experience your brand online in more and more ways—for example via social media handles and mobile apps as well as domain names—it’s harder still. How do you stay in control?
This recent article in World Trademark Review explores one of the most urgent issues facing brands today: how do you protect your brand when its “digital footprint” is growing all the time?
The article examines the issues affecting each part of this footprint and proposes a three-part strategy for managing brands online in this fast-evolving space.
It first appeared in Online Brand Enforcement 2014, a supplement to World Trademark Review, published by The IP Media Group. To view the the entire article, please visit cscglobal.com