Back in the day, I counseled clients and friends that they needed to make sure to register their domain names prior applying the trademark. There are unscrupulous characters that monitor trademark filings and then seek to register the corresponding domain names for your new brand – before you get the chance!
People are now flocking to social media sites so the landscape has become even more complicated. FaceBook has over 400 millions users, LinkedIn over 50, and Twitter has some 75 million. It is critical that in addition to securing your domain names, you also secure the social media usernames you need to launch your new brand.
Having a proactive domain name and social media username registration policy is critical. Securing the right usernames, allows brands to develop and control their mage and interact with their relevant audiences. CSC now offers a service that can register usernames for 100 of the top social media sites. As part of the service, we will also secure 20-30 usernames each month as new social media sites launch. And all this is kept in a very user friendly workflow portal! Contact us at tmsupport@cscinfo.com for more information on the social media username registration service.
Kimberly Wieland, Senior Director Trademark & Brand Services, CSC