Additional localised TLD’s have now being published at the root ( Egypt: مصر, Saudi Arabia: السعودية and United Arab Emirates: امارات) with .РФ (.RF – Russian Federation) domains already available. It is important for trademark holders to work with their domain services provider, to understand what do I currently own (domains/localised trademarks) and which TLD’s will be of value to my business. Assess your existing IDN’s, web content, primary markets and localised websites.