Buying retail is fine when you’re shopping for the holidays or getting a gift for an office co-worker. After all, who doesn’t like saving a little money during a big sale, or finding that perfect sweater or pair of shoes on the discount rack. It can be downright exciting, if the price is right.
But when it comes to your registrar – the company that holds the keys to your online viability and accompanying tech support – retail is the wrong answer. You don’t want uncertainty; you want consistency, trust, and security.
Instead of going with a retail registrar, spare the expense and employ a full-service corporate registrar. The benefits far exceed the minor savings, and if a costly outage or attack hits, you’ll be better prepared.
Issues with Going Retail
Earlier this year, a popular retail registrar experienced significant downtime for more than 100,000 client websites. Although the companies left in the dark went to social media to express their displeasure, they were still left without service for a considerable amount of time. And as the old adage goes, time is money.
Quite simply, retail registrars are seldom set up to service corporate clients. They operate using call centers, rather than employing a dedicated team to serve their clients, and won’t inform clients when credit card information expires. Without strategic advice during your website’s downtime, advance security to avoid an outage, or whether or not your payments are up to date, you can feel left in the dark without answers to pressing questions.
For a company with tens, hundreds, or even thousands of domain names, it can also be difficult to keep account of digital assets. Just one mismanaged domain from a large digital portfolio can result in a major disruption to a company’s online presence.
Choose what’s right for your business
Rather than dedicating employee time to managing digital assets or constantly worrying about changes in best practices and changing policies, trust the services of a corporate registrar. The best offer a platform to manage all your assets in one place while supporting self-service and client-partner assistance, all in one invoice.
When asking for an audit of your digital assets, your provider should be able to advise which of your digital assets are important and how to secure them, as well as monitor and enforce brands with stringent security measures. The better you’re protected, the more you can rest easy knowing your digital assets are safe.