Schools across the US are scrambling to secure .xxx domain names to ensure their names are not associated with pornography sites.
It has been reported that the Internet Corporation for Assigned Names and Numbers began accepting applications for .xxx websites on November 8, 2011.
One of the schools is the University of Missouri, which has paid a company to keep the domain name away from the preserve of the pornographers.
Terry Robb, director of informational technology at the university, also secured missouritigers.xxx, the Columbia Daily Tribune reported.
It will cost the university $129 per domain name annually to prevent the names being used in the future.
Money well spent, Mr. Robb said.
He told the newspaper, “You could have some entrepreneurial student maybe who gets the idea of creating an adult entertainment site using the name of the university.
“Not just a student, but anybody. We don’t really want that to happen.”